Make it stand out.

Background: Sanford Health has access to information that people always seem to find interesting: the top baby names for the year.

However, just listing the top names on social wasn’t getting us any traction – much less brand affinity or awareness.

That’s why I collaborated with designers and copywriters to create a new “theme” for the announcement each year. It should seem timely but evergreen. A bit of a wink to those who get the theme, but still really visually appealing to those who don’t.

The results? Award-winning social content.