Highlighting patient stories through podcasting

Initially, Sanford Health’s podcast efforts focused on a simple “interview with an expert” format.

I wanted something that allowed patients to tell their own stories, in their own words. I was inspired by American Public Media podcasts such as “This American Life” and “This is Uncomfortable.”

The result: Family Portraits, an emotional, uplifting series about the many ways people became a family, and how it challenged them, changed them, and brought them joy.

Family Portraits has won multiple recognitions from the Healthcare Ad Awards and MarComm Awards.